"Stay in the Black Friday" Marketing Campaign
I helped to create and execute creative for Payoff's "Stay in the Black Friday" marketing campaign. The creative team's goal was to encourage people to do something on Black Friday that didn't involve spending money so they could avoid going into the red, aka credit card debt.
We promoted the campaign in Payoff's newsletter, The Blend. We also created and leveraged stayintheblackfriday.com, shareables for social media and the hashtag #stayintheblackfriday to create a conversation around the concept.