Your Brain on Money


I helped formulate the narrative for this infographic and contributed copy and editing. It was designed and illustrated by Andrew Gauer.

We created this infographic to share on the Payoff Life website, to be shared (in sections) on social media, and to distribute among financial bloggers and influencers. Our goals included illustrating the connections between psychology and finance to lend credibility to Payoff and Payoff's Science Team, who conducted groundbreaking research into how people think and feel about money, and to encourage people to take the financial wellness assessment (called the financial personality quiz here).