You name it, I've written about it, edited it or marketed it. Here I've called out a few of the major industries I've touched.
Following three years of freelance writing and editing, one of my favorite clients became a full-time client for two years: I stepped up as editor-in-chief of the brand-new Modern Luxury Scottsdale magazine and launched the publication in the Arizona market. Thanks to that role and freelance work with other print and digital publications, I've had a hand in all aspects of editorial: writing, editing, curation, fact-checking, interviewing, networking, photo shoot production, image selection, layout editing, pagination, asset requests and management, press trips, event coverage ... and beyond!
I enjoy writing about technology, which is great, because I don't think it's going anywhere any time soon. In the past, I've reviewed iOS apps, explained what's involved in recycling plastic and written about advanced medical procedures. More recently I was a copywriter and a creative marketer for a health technology company. There it was my job to explain in more accessible English the company's complex products. This took shape in the form of press releases, website copy, blog posts, pitch decks, video scripts, voiceovers, mobile app release notes for iOS and Android, and more.
FinTech and credit card loan company Payoff hired me to get three things off the ground: a newsletter, a blog and a video series. Within a few short months, they got all three. My work included writing blog posts, crafting articles from customer testimonials, co-writing video scripts, performing on camera, managing a handful of freelancers and one in-house writer, and building and deploying our biweekly newsletter. Another aspect of my work at Payoff was deciphering the findings of our behavioral science and research teams, and then finding fun and uncomplicated ways to incorporate that information into our financial lifestyle content.
But wait, there's more. Inside and outside of these industries, I've covered art, cars, celebrities, entertainment, environment, estate planning, events, dining, fashion, finance, healthcare, jewelry, local personalities, luxury, medicine, men's lifestyle, mobile apps, photography, science, shopping, software, spas, style, technology, travel, women's lifestyle and a slew of other topics I'm almost positive I'm forgetting about right now. Check back later; maybe I will have remembered more by then.