The Blend is a newsletter Payoff asked me to create and launch. Some of the regular goals included promoting Payoff's financial wellness assessment, sharing financial tips and resources, humanizing the Payoff brand, growing our database of email addresses and distributing/repurposing content.
Fun fact: We named the newsletter (The Blend) and the video series (The Brew) with coffee references in mind since coffee was a big component of the company culture.
My content team and I drafted and revised each edition, including sourcing of images. I built the newsletter in Marketo (formatting, hyperlinking, tracking URLs, etc.), scheduled it for deployment and published a version to Payoff's lifestyle blog.
I also worked with the social media manager to inform our promotion strategy and I reviewed the analytics to optimize future open rates and engagement.