What Are the Big 5?


After I launched the Payoff blog, Payoff Life, I created the content categories of Community, Money, Dreams, Science and Fun. Community was for member stories, Money was for financial tips and education, Science was for exploring the psychology behind financial decisions, and Fun was for entertaining lifestyle content.

Payoff was founded in part on the behavioral science findings of Payoff's chief scientist, Galen Buckwalter, and his team, who studied the psychology behind how people spend and save money. I wrote this post to explain to our readers psychology's OCEAN scale, which was the science behind Payoff's financial wellness assessment.